Colonel J.J. Proudfoot, the Managing Director of Proudfoot Industries, is bursting with fury as his latest product, a toothpaste called 'Dreem', is not selling well. To save his skin, his Advertising Manager suggests that the firm should engage a dentist to endorse the toothpaste. This would be illegal and any dentist entertaining such a scheme would be liable to be struck off the register. But J.J. knows just the man to help - his cousin, the Dean of King Alfred's Dental College!
Running Time: 88 mins.